Job Description

ABOUT THE JOB

We’re looking for our first Director of Marketing ,a bold, creative builder ready to shape how Odigos tells its story to the world!

This is a rare opportunity to build a marketing function in a growing technology start up from the ground up , define our voice, and lead our go-to-market strategy in a space that’s moving fast. You’ll work directly with our CEO and partner with our Sales leadership to drive awareness, growth, and adoption across the globe.

ABOUT US

At Odigos , we’re redefining how developers observe and understand their applications.

By harnessing the power of eBPF , we’ve built a platform that automatically generates distributed traces - with zero code changes and minimal performance overhead .

Today, engineering teams waste months manually building complex monitoring pipelines, juggling countless code updates across teams. Odigos eliminates that friction, giving developers instant, high-quality observability data - effortlessly.

WHAT YOU’LL DO

As our first marketing leader, you’ll have the freedom and ownership to shape everything from strategy to execution:

· Strategic Leadership

Define product positioning and messaging, create go-to-market strategies for product launches, develop marketing collateral, and train sales teams. Collaborate closely with product, sales, and leadership to ensure alignment and impact.

· Growth & Demand Generation

Own all aspects of demand generation, including inbound/outbound campaigns, performance marketing, and acquisition funnels. Design and run experiments, continuously testing creative and analytical strategies to optimize traffic and conversions.

Leverage Account-Based Marketing (ABM) to build high-quality pipelines for sales.

· Marketing Technology & Operations

Own, build, and optimize the marketing technology stack, ensuring integration, data accuracy, and efficiency across platforms. Manage and optimize the marketing budget and ROI, making data-driven decisions to maximize impact.

· Brand & Thought Leadership

Shape the brand voice and identity across channels, increasing awareness and market relevance. Build Odigos’ reputation as a trusted voice in the observability and open-source communities.

· Analytics & Optimization

Define, monitor, and report on key marketing KPIs. Use insights to iterate rapidly and guide strategy. Drive continuous improvement in pipeline quality and conversion rates.

HOW YOU’LL BE MEASURED

• Total business performance, including incremental ARR growth objectives.
• Marketing-attributed pipeline and pipeline growth.
• Sales NPS , reflecting alignment and effectiveness of the marketing–sales partnership.

REQUIREMENTS

WHAT YOU’LL BRING

Minimum Qualifications

• 7+ years of marketing experience, including leadership roles in high-growth technology startup companies.
• A proven track record of scaling global brands and products successfully.
• Mastery across key marketing disciplines: demand generation, product marketing, ABM, brand building, and content strategy.
• Strong strategic thinking with a hands-on, entrepreneurial approach-comfortable operating with autonomy.
• Exceptional communication and collaboration skills across functions and levels.

Preferred Qualifications

• Experience and Knowledge of the observability, DevOps, or cloud computing industries
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

WHY JOIN US

• Incredible product that solves a huge pain in the market and the opportunity to build a market leading (unicorn) from the earliest days
• Opportunity to work with cutting-edge observability software in a fast-paced environment, with support from your Venture backers who have a track record of building successful companies, 80% of the time, and 40+% of the time, creating market leading, multibillion dollar companies.
• A collaborative and innovative team culture, with strong leadership, incredibile IP that values diversity and inclusion, solicits opinions from many voices, to make data driven decisions
• Opportunity to have a huge impact on a small team, but work in person surrounded by other fast growing start up that will collaborate with you and push you to be the best

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